Frugal Bottle — Packaging design for paper wine bottle
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Background
An innovation in packaging design, the Frugal Bottle is a lightweight, non-smashable replacement for glass bottles; a food and alcohol-safe liner inside an easy-to-recycle paperboard bottle. When it’s empty, the consumer simply removes the film and recycles the paperboard.
The biggest innovation for wine and spirits since the launch of the glass bottle.
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