A designer focused on
user experience and behaviour

– based in the UK, working with clients across the world to help brands stand out through design thinking, strategy and a collaborative approach to tailored solutions.

Wiro Agency Team 2020
Graduation 2019, First Class BA (Hons) Graphic Design

About

With five years of industry experience as a graphic designer, I practice design strategy from the user-centered design perspective.

Utilizing my familiarity with Interaction Design, Principles of Behaviorism, and Product Design Methodologies; these also allows me to engineer designs that convert visitors to customers, and guide users to complete their tasks effortlessly. I always love to contribute to a better experience by making things clear & intuitive and communicating effectively with a focus on branding.

I currently work as a UX+UI Designer 4 days a week at Suffolk based design agency, Wiro, whilst managing my freelance business with the remainder of my time.

Capabilities

UX+UI

I practice content strategy from User-centered design perspective utilizing expertise in Interaction Design, Principles of Behaviorism and Persuasive Decision-making.

  • Customer and competitor analysis
  • User research and journey mapping
  • Information architect
  • Sitemapping
  • Scenario mapping
  • Prototyping and wireframing
  • Quantitive and Qualitative User Testing
  • Analytics measuring and reporting
  • Metric based enhancements

Brand and Illustration

I craft impactful and cohesive brand styles and collateral which resonate with audiences. I design with an understanding of the target demographic, market and vision which underline the brand’s identity.

  • Logo & Identity Systems
  • Brand Style Guidelines
  • Iconography
  • Typography
  • Illustration
  • Pattern design
  • Print Collateral
  • Packaging

Creative Direction and Project Management

I work with brands and agencies to lead clear projects and creative direction through management skills. I begin with clearly identified goals and then determine the approach, process, timing, division of labor, budgets and metrics for success in order to consult on design approaches and solutions

  • Project management and strategy
  • Direct the creative process from concept to completion
  • Lead client pitches, proposals, quotes and project scopes
  • Team relationship-building
  • Manage design budgets and timelines
  • Translate business objectives into clear creative strategies
  • Review work, provide feedback to designers
  • Actively involved in staff training and placement programmes
  • Enhancement of creative processes, standards and tools
  • Troubleshoot company strategy
  • Lead review processes and workshops
  • Facilitate meetings with stakeholders

 

Principles

To make things I’m proud of.

To make work that I believe in, collaborate with like-minded people and make things happen. Every day something new comes along to excite and discover. I aim to turn those discoveries into something useful that can help make life fun and worthwhile.

Design is the sum of all things.

There’s no style over substance here. I bring together form and the function to create something that looks good and performs brilliantly. Simple.

Words before pixels.

Design is all about communication. Before getting creative in design, I start by asking questions, articulating ideas, solving problems and laying out the solution with words.

Clients. Curated.

I take on a limited number of projects at one time. This quality control means I can give each one exactly what it needs – focus and time.

Brands I’ve worked with

Featured brands I’ve worked with during my career, either as a direct contractor or in agency.

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