Focused on user experiences and interfaces, with six years of industry know-how. Currently based in Suffolk, UK.
Experienced in user-centric design within the end to end product development cycle in an Agile working environment. Passionate about solving users’ problems through simple yet innovative design solutions and believing empathy and understanding are key components to creating the best user experiences.
Mission
To be a relentless advocate for users and promote innovative experiences and ideas with positive impact.
Experience
Lead UX+UI Designer
Wiro Agency, Suffolk, UK – (Oct 2020 – Present)
- Collaborated with product managers, developers and data analytics to enhance product features and meet client goals.
- Directed a UX approach to drive best practice and improvements across project delivery to ensure all design solutions were cohesive and crafted meaningful user outcomes as well as applying Conversion Rate Optimization techniques to increase the percentage of customer conversions.
- Successfully implemented agile working methodology to deliver superior service quality, increase customer satisfaction, reduce risk and increase project predictability
- Facilitated user research, ideation & storyboarding, rapid prototyping, and testing.
- Recruited talent and implemented mentoring programmes to create an industry leading design team.
- Lead the continual iteration of the design process through regular reviews of business and department goals against KPIs with leadership team
- Research and showcase knowledge in industry/eCommerce trends and the latest technologies across mobile, desktop, and web
EDUCATION
- — First Class, BA (Hons) Graphic Design
University of Suffolk, 2016-2019 - —Graphic Communication – A*, Photography – A, Modern History – B
Suffolk One, 2013-2015
AWARDSL
— BBC Commendation
BBC, June 2019
—Student of the Year Award
University of Suffolk, June 2019
GET CONNECTED
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Instagram - — Writing words in
Medium - — Being a good friend at
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