Amy Highland
Prosper Brand Guidelines
Prosper
Marketing agency for financial consultants and accountancy practices
Brief
Wanting to refresh their existing identity, the brand and marketing agency approached me to consolidate and extend their guidelines
Solution
Working together with Prosper, I identified the core values and strengths of the company’s existing branding. Wanting to capture the ethos and evolving tone of the brand, I focused on outlaying each principle with a quote from branding and creative experts to create a stronger resonance which aligns with the overarching aims of the business.
Strong layout and typographic principles outline the revised direction of the brand.
Client
Prosper
Deliverables
Brand guidelines, digital assessment
Date
2020
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