Wanting to refresh their existing identity, the brand and marketing agency approached me to consolidate and extend their guidelines
Working together with Prosper, I identified the core values and strengths of the company’s existing branding. Wanting to capture the ethos and evolving tone of the brand, I focused on outlaying each principle with a quote from branding and creative experts to create a stronger resonance which aligns with the overarching aims of the business.
Strong layout and typographic principles outline the revised direction of the brand.
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