Working with Prosper Design Agency to deliver a fully responsive website design, I sought to identify the core needs of the user through understanding Numerity and building trust in their services. Based in Canada, their aim was to extend beyond their region to grow their customer base to a national level and adopt a strong customer focused approach. The friendly UI captures the need to build trust and personality, in order to convert leads into sales. Warm mauve tones and imagery reflecting human relationships in business set the tone to take Numerity into a very up market and premium identity whilst communicating very clearly with a strong UX foundation. This modern look and feel makes Numerity very personal to the audience.
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