Amy Highland
Force X Velocity
Logo and brand development of training and performance company identity
Brief
Force X Velocity founder, Alex Bigby, wanted to develop his training and performance company to focus on offering customised programmes to its audience of coaches and trainers. The branding will also be developed into apparel, social media campaigns and website design.
Solution
At the core of the symbol are the letters FXV. The simple geometric form combines the letters into a unique icon which is recognisable and a clear identifier for the brand. Strong typographic elements convey a sense of strength and power, creating a connection with the audience and are easily recognisable.
Deliverables
Logo, identity system, printed collateral
Date
2019
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