Amy Highland
Packaging design for paper wine bottle
An innovation in packaging design, the Frugal Bottle is a lightweight, non-smashable replacement for glass bottles; a food and alcohol-safe liner inside an easy-to-recycle paperboard bottle. When it’s empty, the consumer simply removes the film and recycles the paperboard.
Now renamed Frugalpac, the design concept was based around the original name of the company at the time, Silverpac – the wine name ‘Silver Lining’ being derived from it. The design plays into the natural kraft texture of the packaging, showing it as distinctly recyclable.
Packaging design
Black & Black
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